
The photo on the left is from the June 06 Martha Stewart Living, on the right is the Baldizzi kitchen as recreated to c.1935 at the Lower East Side Tenement Museum.
The Museum is an imaginarium of immigrant struggle. Its cleaned-up, prettified tableaux are irritatingly appealing to me. "People suffered in these stifling hell holes," I have to remind myself... and yet...that linoleum is... really cute. Somehow the privations of the past become... aspirational./
The Martha aesthetic rarefies the commonplace and defamiliarizes it. It takes the everyday and makes it exclusive.//
update: I posted the surreal juxtaposition of
Martha Stewart Living and a kitchen in
the Lower East Side Tenement Museum at top 5-1/2 years ago. If the Tenement Museum represents the masses of yesteryear cozied up for an afternoon's tour, and Martha Stewart created an aspirational, nostalgic version of that long-ago for today's upscale consumer cognoscenti, what does the
Pottery Barn catalog I got recently (above) represent? Dumbing down the rarefied nostalgia of yesteryear's masses for today's masses? Pottery Barn's ticking stripe ironing board covers and French wire hampers share space with prop rotary fans, faux washboard "art" and actual cast-iron hand irons. Seriously, PB is selling old coal-heated hand irons (scavanged from India) and fake washboards to hang in your laundry room. There's something odd going on in the aesthetic zeitgeist when a museum and a mass market catalog look alike. Where is Susan Sontag when you need her?
In related news,
I have irrefutable evidence from that same catalog that my own home decorating style has jumped the shark. Scattered old wooden and metal letters? check. framed flea market-sourced antique buttons? check. Animal horns? I'm afraid so. Rusted metal industrial detritus? Color-grouped depression-era pottery? Done and done. Regardless of whether it's time for a change anyway,
what does one do when one's formerly "personal" style, accrued over the years from here and there,
is on wholesale offer at Pottery Barn? When anyone can buy all their 'vintage-inspired' needs at one fell swoop, what happens to the genuine collection? This nothing new — I'm sure all the peerage of Britain cough into their handkerchiefs at the sight of Ralph Lauren Home—it's just happened so rapidly and completely. And I happened to feel it personally.
I'm not saying I originated a style, I simply gravitated to the objects I was drawn to and my sensibility grew up around that. A sensibility already familiar to some, yes; there was
John Derian or
Anthropologie or
ABC carpet along the way, for reference/inspiration/validation. Now my apartment could be any Brooklyn boutique— or Restoration Hardware or Pottery Barn outlet. It feels phony. Yet I still like the horns and the 19th century type specimens and the twee rusted
objets. The cognitive dissonance is killing me.
[several comments here are from the original post]
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I'd just gotten this linen grain sack (!) up in Hudson, NY when I got the PB catalog. Their vintage-inspired linen pillow cover, bottom. |
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five images above, my apartment
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Pottery Barn |
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