A commenter from the Brownstoner article thought that the designers for this building were a firm called "Brickology" (which, though very wrong, is kind of brilliant). My quick google search for a company I thought might be called "bricology" yielded "bricology.com" which had a very architecturally-oriented definition of bricolage:
bricolage ("brE-kO-'läzh, "bri-):
• construction or something constructed by using whatever comes to hand • an assemblage improvised from materials ready to hand, or the practice of transforming 'found' materials by incorporating them into a new work
Now I've only recently waded into the pool of Brooklyn real estate gossip and goings-on so it was news to me when I subsequently found out that the firm Bricolage Design existed, and that owner/architect Henry Radusky was already on the "Wanted!" posters. Can it be true that these people named their firm without a trace of irony?
Not sure if BD are the designers of these exemplary instances of (Real Estate) Bubble Architecture but I am fascinated by the notion that Brooklyn is being reshaped by "design with whatever is at hand." Certainly many lower-end Do-It Yourself renovators appear to be schooled in the art of bricolage -- gleaning random material from the sale-price bin at Lowes. However this is often accompanied by the very sincere intent to improve the building and to display monetary status with the proud proclamation of one's taste. That, in my mind, is DIY-ism: owners/builders mimicking architecture and miming the gestures. DIY-ism is the karaoke of architecture. Most developer-driven real estate has neither the sincerity mitigating the mess nor any of the fun. This particular form of developer-driven architecture is Bricolagism. Architectural pastiche born of witless* economic expediency. Bricolagism is like Post-Modernism without the irony.
(*as opposed to Brutalism which was almost too smart for its own good)