9.25.2006

fashion advertising: random notes I


I don't have any grand thesis formulated so this post won't lead anywhere significant. If something catches my attention I simply like to spend a bit of time figuring out why I'm interested.

At top, a current ad from third-tier Italian fashion house Cesare Paciotti, b
elow, Giacometti's Woman with her Throat Cut, 1932. I was struck by the histrionic, overweening silliness of the ad. Telegraphing popular culture imagery's two greatest transgressives, Paciotti's model is both a mangled corpse on a morgue slab and a sweaty "live sex" peep show worker. I threw in the Giacometti, just because.

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